Jun 13, 2022
In Wedding Forum
Candy maker Mars has teamed with video Coinbase User List network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M’s Minis for Easter, per an announcement shared Coinbase User List with Marketing Dive. The DIY video for Dove Chocolates shows how to craft a garland by running a string through the holes in plastic Easter eggs, while the hack video demonstrates how to dye Easter eggs without using an egg dipper in a way that’s easy for kids and is less messy. The activities end with “Me Moments” that urge women to take a break and treat themselves to a Dove candy. The hack videos for M&M’s Minis Coinbase User List show how to make cookie bunnies topped with the candy and bunny ear napkins that have a plastic egg filled with Minis. Mars is inserting itself into the conversation around Easter, a popular topic on Pinterest with 229 million saved posts and 37 million searches related to the occasion. “Easter Basket Ideas, Easter Brunch” and “Easter Decorating Ideas” were the top searches last year, while “Easter Centerpieces” and “Easter Wreaths” were among the most popular searches for Easter crafts, per the announcement. Dive Insight: Mars aims to engage Coinbase User List Pinterest users with its series of Easter-related videos from Taste made as consumers seek ideas on how to celebrate the occasion entering the pandemic’s second year. Cooking and crafts have grown popular in the past year as people spend more time at home, and Mars can participate in social media conversations about those activities. As Pinterest notes, Easter generates significant interest among its user base, which last year grew 37% to 459 million monthly average users (MAUs).